Collegiate Experience

Mikayla graduated summa cum laude from the University of Tennessee with a Master of Science in Communication and a focus on Strategic & Digital Communication in December 2021. She obtained her Bachelor of Science in Business Administration, with a major in Marketing, in May 2020.

While obtaining her M.S., she worked as a Graduate Teaching Assistant for the Office of Information Technology. With this position, she wrote social media content to promote services, created training materials, and maintained websites for clients.

During her undergraduate career, she served as the Marketing Committee Head for TEDxUTK, an individually licensed TEDx event that is completely student-run. She also played Piccolo in the Pride of the Southland Marching Band.

In summer 2019, she was the Retail Marketing Intern at Clayton Homes. With this position, she learned a lot about how to communicate to customers through social media and Google My Business. She communicated with Zone Coordinators throughout the country to assist with promotions, streamlined projects, and learned how to communicate efficiently with the team.

Current Experience

In her current role, she manages the company’s social media presence on LinkedIn, Facebook, X, and YouTube. She designs and creates graphics and videos for these platforms, along with graphics for their emails. She also collaborates with the design team on larger design projects. She manages the social media calendar, ensuring that the posts are scheduled according to when their audience is online.

Additionally, she creates monthly newsletter emails to drive traffic to the company’s website and encourages content downloads for lead generation, as well as event invite emails to promote upcoming webinars. She also writes and edits top-of-funnel blog articles on current trends relating to the products and optimizes them for SEO purposes. She maintains a calendar for the blog to ensure relevant topics are being addressed and to ensure the blog posts cover the different markets they serve.

She also analyzes their social media and Google Analytics metrics on a regular basis. This helps to identify the content that is resonating (and not resonating) with their audience so that she can identify areas of improvement, and make strategic decisions based on what is performing well on the platforms.